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PPC
PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Frederick Vallaeys on August 19, 2019 at 8:00 am MORE Google recently announced that same-meaning close variants will soon apply to phrase match and modified broad match keywords. These match types join exact match, which was the first to start showing ads for close variants with the same meaning in September 2018. I’ve shared what I believe are the three most important things to do
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Greg Sterling on August 19, 2019 at 11:38 am MORE In the past, some people referred to search as “the universal interface.” That role is gradually being taken over by voice assistants. 112 million monthly users. A new estimate from eMarketer pegs the number of monthly users of voice assistants at roughly 112 million, up from 102 million in 2018. The firm
SEO
The alpha and omega of local is now Google. Greg Sterling on August 19, 2019 at 10:31 am MORE If you were to search for “local” in the App Store, you might expect to see dozens and dozens of apps. Instead, what you get are a few familiar brands: Facebook Local, Eventbrite, Nextdoor, Weatherbug, some news and then casual dating apps. It’s kind of bizarre. This is a metaphor for the shrinking world of local. Only