Are SKAGs dead after Google’s latest match type changes?

PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Frederick Vallaeys on August 19, 2019 at 8:00 am MORE Google recently announced that same-meaning close variants will soon apply to phrase match and modified broad match keywords. These match types join exact match, which was the first to start showing ads for close variants with the same meaning in September 2018. I’ve shared what I believe are the three most important things to do […]